PRESS AND TV SPOTS
PRESS AND MEDIA
Cecelia Perez, the Chicana artist behind Hey Ruca, is based in the San Francisco Bay Area and works in illustration, merchandise design and cultural curation. She has collaborated with the MLB, the NBA, McDonald’s and Modelo, and her work has been recognized by the Smithsonian, Yale, the University of New Mexico, SACNAS and the de Young Museum. Through Hey Ruca she builds cultural awareness and bridges the arts with educational pipelines for the next generation of creators. Hey Ruca is sold on this site and exclusively at Zumiez.com and Zumiez US locations.
READ THE BRAND CASE STUDY SEE THE PORTFOLIOCOLLABORATIONS · EXHIBITIONS · PRESS · VIDEO · TV · SOCIAL · AR FILTER
01 Featured collaborations
- McDonald’s Valley Mural — Local Flavor, Stockton MCDVALLEYMURAL.COM — 2026
- MLB San Francisco Giants 2024 Artist Series MLB.COM
- Sullen Family Featured Artist SULLEN CLOTHING
- Vans Vision Walk — ComplexCon 2018 JUXTAPOZ
- Adidas Showcase — Sacramento 2018 SKATEBOARDING.COM
02 Art shows and exhibitions
- Wide Open Walls WIDE OPEN WALLS — SACRAMENTO
- Dreaming Casually — solo show, The Fishtank Gallery SOLO EXHIBITION — 2022
- Bajitas y Suavecitas CSUN — 2025
- Rucas y Carruchas CALIFORNIA AUTOMOBILE MUSEUM — 2024
03 Press
- Smithsonian Folklife Festival featured artist SMITHSONIAN FOLKLIFE FESTIVAL
- Lowriding as Memory SMITHSONIAN FOLKLIFE MAGAZINE
- Cecelia Perez, San Francisco Giants Artist Series KPIX — CBS NEWS BAY AREA
- Sacramento Kings and San Francisco Giants artist ABC10
- Lowrider Magazine Special Edition 2024 LOWRIDER — MOTORTREND
- McDonald’s mural painted for commercial and Mexican Heritage Month THE RECORD — WITH CARLOS LOPEZ
- The Bold Artistry of a Chicana Visionary FOOTHILL SCRIPT
- Chicana artist Cecelia Perez inspires Mexican American community LATINITAS MAGAZINE
04 CAMPAIGN/VIDEO highlights
Mural concept and design by Cecelia Perez, painted by Stockton muralist Carlos Lopez, directed by German Torres. McDonald’s built a site around the mural and the spot — mcdvalleymural.com. The mural stands at 4515 Pacific Ave, Stockton.
Featured talent in Big Gulp Lowriders — part of 7-Eleven’s $70 million “Take It to Eleven” campaign, directed by Harmony Korine with agency 360i. Covered by The Wall Street Journal and Campaign US.
05 TV features
- Celebrate the Kings’ 40th anniversary at a local Art Mix with a curated exhibition CBS NEWS — GOOD DAY SACRAMENTO
06 Social media spotlights
MITÚ
07 Augmented reality
Open the Low, Slow & Clean TikTok filter, then hold your TikTok camera up to either image below to activate it.
For press enquiries, interviews, image requests or bookings.
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