PORTFOLIO
PORTFOLIO
Selected work by Cecelia Perez, known as Hey Ruca — merchandise and apparel, product and packaging, murals, exhibitions and campaign illustration for brands, sports organizations and cultural institutions.
SERVICES PRESS AND MEDIAMERCHANDISE AND APPAREL · PRODUCT AND PACKAGING · MURALS AND LARGE FORMAT · EXHIBITIONS AND ACTIVATIONS · ILLUSTRATION AND CAMPAIGN ART
Merchandise and apparel
2025 · SAN FRANCISCO GIANTS
Commissioned art for the Giants Artist Series, second year. Produced across the SF Gigantes merchandise line.
2024 · SAN FRANCISCO GIANTS
First year of the Giants Artist Series commission. Produced across the SF Gigantes merchandise line.
2025 · SACRAMENTO KINGS
Commissioned graphic for the Sacramento Kings lowrider night merchandise.
2023 · THE HUNDREDS
Commissioned graphic for The Hundreds, Fall 2023.
2024 · COOKIES SF
Commissioned artwork for COOKIES SF.
2023 · DGK
Commissioned artwork for the skate brand.
2025 · DGK
Full collaboration collection with DGK Skateboards.
2022 · PAISA BOYS
Commissioned artwork for PAISA BOYS brand.
2025 · MEL’S DINER
Merchandise design for the Lombard Street location in San Francisco.
2026 · SADGIRLZ
Bikini designed and teckpacked for Summer collection 2026
Product and packaging
2026 · MCDONALD’S
Cup artwork produced for Northern California and Central Valley promotion.
2026 · MCDONALD’S
Promotional meal box artwork.
Murals and large format
2026 · MCDONALD’S
Mural design for the corporate office in Stockton, painted with Carlos Lopez and featured in the commercial campaign.
EDIT YEAR · WIDE OPEN WALLS
The letter C from CALIFORNIA, painted on the back of the California Automobile Museum.
2023 · MONSTER ENERGY
Mural for the Monster Energy activation at Outside Lands with artist MEME.
Exhibitions and activations
2018 · COMPLEXCON
Booth design for Sadboyz at ComplexCon: structure, graphics and the merch on the shelves.
2025 · SMITHSONIAN
Featured artist, speaker and painter at the Folklife Festival in Washington D.C.
2026 · COMPLEX
Licensed collaboration for the film release, with proceeds to the Make-A-Wish Foundation.
Illustration and campaign art
2025 · LINKIN PARK
Location tour poster, 18in x 24in, digital. Golden 1 Center, Sacramento.
2024 · MODELO
Velvet painting, 35in x 40in, created for the Modelo commercial.
2025 · SACRAMENTO KINGS
Acrylic on stretched canvas, 3ft x 4.5ft.
2023 · LP ARTWORK
Commissioned LP cover artwork.
EDIT YEAR · LOWRIDER MAGAZINE
Official banner artwork for Sandy.
2025 · UNITED WAY BAY AREA
Digital artwork for UWBA.
2023 · CALIFORNIA MUSEUM
Commissioned artwork, Sacramento.
2023 · CAL AUTO MUSEUM
Commissioned artwork, Sacramento.
2025 · EVEN ODD / WORTHLESS STUDIOS
Illustration assets and portraits for the web project and physical art installation.
Commissions, collaborations, licensing and casting.
ASSPIEART@GMAIL.COM · INSTAGRAM @HEY.RUCA · TIKTOK @HEY.RUCA
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