Hey Ruca Portfolio

Cecelia Perez, the Chicana artist and creative force behind Hey Ruca, is based in the San Francisco Bay Area and specializes in illustration, merchandise design, and cultural curation. She has collaborated with the MLB, NBA, McDonald's, and Modelo, blending cultural authenticity with creative innovation. Her work has been recognized by institutions including the Smithsonian, Yale, the University of New Mexico, SACNAS, and the de Young Museum. Through Hey Ruca, Cecelia remains committed to building cultural awareness and bridging the arts with educational pipelines inspiring the next generation of creators. Her brand HEY RUCA can be found here on her website and sold exclusively at Zumiez.com and US locations.

HEY RUCA BRAND CASE STUDY

 

Featured Collaborations

Art Shows & Exhibitions

Press

Notable Illustrations

SF Gigantes Commissioned Art for the San Francisco Giants' Artist Series 2025

SF Gigantes Commissioned Art for the San Francisco Giants' Artist Series 2024

Commissioned artwork for streetwear brand The Hundreds Fall 2023

Commissioned artwork for streetwear brand Cookies SF 

Artwork for UWBA, United Way Bay Area, digital art, 2025

Commissioned artwork for streetwear/skateboarding brand DGK 

Commissioned artwork for streetwear brand Paisa Boys

Commissioned artwork for California Museum  in Sacramento, CA. 


Commissioned artwork for California Auto Museum in Sacramento, CA. 

Commissioned merchandise Mel's Diner Lombard St. San Francisco location.

Lowrider Magazine x Mototrend official banner artwork for Sandy

Commissioned Sacramento Kings acrylic painting on stretched canvas 3 ft x 4.5 ft.

Velvet painting 35"x 40" for Modelo Commercial.

Wide Open Walls mural letter "C" for the whole "CALIFORNIA" painted on the back of the California Auto museum.

Commissioned LP artwork for Durand Jones and the Indications.

Commissioned location poster tour artwork for musical group Linkin Park 18"x 24". Digital.

Hey Ruca collaboration with DGK Skateboards. 2025 collection.


Video Highlights

TV Features


Social Media Spotlights


AUGMENTED REALITY

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