Hey Ruca Portfolio

Cecelia Perez, is a Chicana artist based out of the San Francisco Bay Area, specializing in illustration, merchandise design, and cultural curation. She has collaborated with the San Francisco Giants, Sacramento Kings, and Modelo, blending cultural authenticity with creative innovation. Her brand HEY RUCA can be found here on her website and sold exclusively at select Zumiez.com US locations.

HEY RUCA BRAND CASE STUDY

 

Featured Collaborations

Art Shows & Exhibitions

Press & Media Features

Notable Illustrations

SF Gigantes Commissioned Art for the San Francisco Giants' Artist Series 2025

SF Gigantes Commissioned Art for the San Francisco Giants' Artist Series 2024

Commissioned artwork for streetwear brand The Hundreds Fall 2023

Commissioned artwork for streetwear brand Cookies SF 

Artwork for UWBA, United Way Bay Area, digital art, 2025

Commissioned artwork for streetwear/skateboarding brand DGK 

Commissioned artwork for streetwear brand Paisa Boys

Commissioned artwork for California Museum  in Sacramento, CA. 


Commissioned artwork for California Auto Museum in Sacramento, CA. 

Commissioned merchandise Mel's Diner Lombard St. San Francisco location.

Lowrider Magazine x Mototrend official banner artwork for Sandy

Commissioned Sacramento Kings acrylic painting on stretched canvas 3 ft x 4.5 ft.

Velvet painting 35"x 40" for Modelo Commercial.

Wide Open Walls mural letter "C" for the whole "CALIFORNIA" painted on the back of the California Auto museum.

Commissioned LP artwork for Durand Jones and the Indications.

Commissioned location poster tour artwork for musical group Linkin Park 18"x 24". Digital.

Hey Ruca collaboration with DGK Skateboards. 2025 collection.


Video Highlights

TV Features


Social Media Spotlights


AUGMENTED REALITY

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