STUDIO SERVICES
SERVICES
SF Bay Area illustrator and designer Cecelia Perez, known as Hey Ruca, works across merchandise, product and packaging, brand activations, murals and digital art — and appears on camera in national commercial campaigns.
01
Merchandise illustration and design
Original illustration built for garments and product. Open to brand collaborations.
WHAT YOU GET
- Original graphics, lockups and colorways
- Placement and print method direction
- Production-ready tech packs
- Size and spec sheets
- Mockups for buyer approval
- Full collections or one-off collaboration capsules
SELECTED CLIENTS
SF GIANTS · SACRAMENTO KINGS · THE HUNDREDS · SADBOYZ / SADGIRLZ · ZUMIEZ
Print and production ready deliverables, three rounds of revisions on the art, two to three week turnaround.
02
Brand activation design
Booths, stands and branded environments for conventions, pop-ups and retail activations.
WHAT YOU GET
- Booth and stand design
- Environmental graphics and signage
- Branded fixtures and display artwork
- Activation merch and giveaway design
- Layouts and renders for approval
- Documentation for the brand's own channels
SELECTED CLIENTS
SADBOYZ — COMPLEXCON · MONSTER ENERGY — OUTSIDE LANDS
Designed the Sadboyz booth at ComplexCon, from structure and graphics through to the merch on the shelves.
03
Product and packaging design
Artwork made for physical product and promotional packaging, produced at national scale.
WHAT YOU GET
- Packaging and cup artwork
- Promotional box and carton design
- Die-line ready files
- Product artwork for retail and QSR
- Colorways and print-method direction
SELECTED CLIENTS
MCDONALD'S
Designed the McDonald's promotional cup, August 2026, and the meal box. Central Valley and Northern California.
04
Casting and on camera
Available for casting in commercials and TV spots. Featured talent in four national campaigns.
CASTING DETAILS
SELECTED CLIENTS
7-ELEVEN 2022 · MODELO 2024 · CALTRANS 2024 · MCDONALD'S 2026
Design work on request.
05
Murals and large format
Mural design and production for walls, buildings and vehicles, including food trucks and mobile builds.
WHAT YOU GET
- Large-scale wall mural design
- Food truck and vehicle artwork
- Site mockups and scaled proofs
- Color specs and paint schedules
- Files sized for print, wrap or hand-painting
- Production and install coordination
SELECTED CLIENTS
MCDONALD'S — STOCKTON · MONSTER ENERGY — OUTSIDE LANDS
Digitally designed mural below, painted by artist Carlos Lopez.
06
Digital and social assets
Illustration and design for websites, apps and brand channels, built to a system so it holds together across a season.
WHAT YOU GET
- Website and app illustration
- Icon sets, spot art and empty states
- Launch and drop announcement art
- Illustrated post and story series
- Feed templates that hold a look
- Sized exports for every platform
SELECTED CLIENTS
1-800 HAPPY BIRTHDAY · SADGIRLZ · LINKIN PARK
Illustration assets and portraits for the 1-800 Happy Birthday web project, billboards, and monthly collection release assets for Sadgirlz.
07
Speaking, workshops and education
Artist talks, panels and hands-on craft workshops for museums, festivals and brand programs.
WHAT YOU GET
- Artist talks and panels
- Hands-on craft workshops
- Youth and community programming
- Demonstrations and process sessions
- Materials lists and lesson plans
SELECTED CLIENTS
SMITHSONIAN FOLKLIFE FESTIVAL · DE YOUNG MUSEUM
Audiences from 10 to 300, ages 4 to 90. Has travelled to Washington D.C. and works throughout Northern California.
08
Exhibitions and gallery
Available for group shows, curated exhibitions, licensed art collaborations and charity auctions.
WHAT I BRING
- Original works on canvas and paper
- Limited edition prints and editions
- Licensed collaboration pieces
- Work for charity auctions and benefits
- Artist talk or walkthrough alongside the show
SELECTED SHOWS
MINIONS × COMPLEX — MAKE-A-WISH BENEFIT · SACRAMENTO KINGS AT THE CROCKER MUSEUM · THERE ARE NEW SUNS AT MACLA SAN JOSE
Licensed collaboration for the Minions film release through Complex, with proceeds to the Make-A-Wish Foundation. There Are New Suns at MACLA in San Jose. Sacramento Kings art exhibition at the Crocker Museum.
Tell me what you are building and roughly when you need it.
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